E-Ridge is a major factor in its attractiveness. All the
improvements in content, participation and advertising would not amount to much
if readers are not able to get their hands on the publication easily.
You can email the electronic
publication to all students via their school accounts, instead of just placing
them around the campus. This would reach out to every
single student in NUS. Only one location is needed - the Internet. There is much less needed in terms of effort and manpower, since physical distribution is no longer neccesary.
advantage is that E-Ridge will be able to reach out to an even larger 'market',
since NUS students are able to forward it to others. The potential for
readership and advertising is thus multiplied several times.