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DISTRIBUTION

Accessibility of E-Ridge is a major factor in its attractiveness. All the improvements in content, participation and advertising would not amount to much if readers are not able to get their hands on the publication easily. 

You can email the electronic publication to all students via their school accounts, instead of just placing them around the campus. This would reach out to every single student in NUS. Only one location is needed - the Internet. There is much less needed in terms of effort and manpower, since physical distribution is no longer neccesary. Another indirect advantage is that E-Ridge will be able to reach out to an even larger 'market', since NUS students are able to forward it to others. The potential for readership and advertising is thus multiplied several times.