| CASE STUDYPROPOSAL FOR E-RIDGE
 Main Objective in the Proposal:
 To show how to improve
and add value
to  The Ridge in its electronic form, E-Ridge, through an exciting yet
workable plan. In our proposal, we have targeted
4 broad
categories in which improvements can be seen. We aim to show how the electronic
version of your publication will be enhanced in these areas. Some of the points
are ideas on what we can do for you, while some are ideas for actions on your
part or in collaboration with our designers.  The categories
are:  Content,
Participation, Advertising
and Distribution.    Look at others' proposalsMike   
Mei Peen   
LiLin   
June   Lee Peng
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